Packaging Design

Packaging design involves the creation of containers, pack-graphics and other visible packaging elements designed to house a product. Common packaging formats and elements include outer cartons, boxes, bottles, jars, cans, pouches, wraps and label design. Packaging serves to protect its contents as well as attract consumers, especially in retail environments, and in particular in the FMCG and electronics goods segments.

Marketing Collateral

A variety of marketing materials used to support the branding, sales and promotion of a product, service or organization. Common examples of marketing collateral include but are not limited to brochures, leaflets, flyers, banners, tent cards, fact sheets, mailers, menu cards and so forth.

Brand Environments

The creation and design of work or retail spaces by applying principles of architecture and interior design, branded environments aim to extend the brand experience to interior and exterior settings. Lighting, environmental graphics, landscaping, materials, way-finding devices and signage systems all contribute to well thought-out branded environments.

Employer Branding

Employer branding describes an organization’s reputation as an employer, and specifically as a desirable place to work. It is useful in terms of recruitment as well as employee retention. A key output of an employer branding exercise is to create an employee value proposition or EVP that defines an organisation’s employment offering.