Urban Climbers

RESEARCH. Stakeholder Interviews. EXPRESSION. Collateral.


Urban Climbers is an organised action sports platform for adventure buffs. It is India’s first consolidated effort to set up climbing walls and provide climbing training using world-class infrastructure. Urban Climber works with residents of large apartment complexes, schools, clubs and resorts, which help it to cater to large corporate groups.


Adventure sports in India have traditionally had a limited market because of low safety standards and inexperienced staff. Urban Climbers needed to communicate that it followed world-class standards with respect to safety, product technologies. Furthermore climbing needed to be projected as an exciting and challenging individual and team-building activity. The company needed attractive marketing collateral that would communicate the same.

Urban Climbers
Urban Climbers Portfolio


We designed exciting marketing collateral including a company brochure and activity leaflets to communicate the brand as an innovative leader and pioneer in the rock climbing space. Appealing visual imagery and vibrant colours, formed the backbone of the design philosophy to create maximum impact.


Urban Climbers has been scaling new heights, providing adventure sport services to a variety of individuals and corporates. Last we heard, a number of leading real estate developers and schools have integrated wall climbing infrastructure into their facilities, growing this unique outdoor sport segment.