RESEARCH. Brand & Business Audit. Competitor Analysis. IDENTITY. Naming & Tagline. Logo Design. Stationery. EXPRESSION. Corporate Video. DIGITAL. Web Design & Build. MANAGEMENT. Brand Guidelines.


Unibev was born out of the rebrand of a business formerly christened as Uber Blenders and Distillers, a subsidiary of Globus Spirits, a prominent alcoholic beverages manufacturer and marketer based in Northern India.


Initially under the moniker Uber Blenders and Distillers, the management team recognized the need for a more compelling name and identity. They entrusted us to undertake a corporate rebrand encompassing the creation of a new corporate name, a distinctive brandmark, comprehensive brand guidelines, and an engaging website. Furthermore, they also needed brand communications support to help launch a range of whiskies and a vodka.

Unibev Brand Logo Design
Unibev Stationery Design


As a starting point, we conducted a detailed exploration of naming conventions of alcoholic beverage manufacturers. Based on our research, we coined the name Unibev from the words “Universal” and “Beverages”. This new name set the tone for a distinct verbal identity for the business. We then got to work to create the visual identity, which was fashioned in a sleek, sans-serif faced typeface, bathed in maroon hues that gracefully forms the silhouette of a grappa glass within the negative space of the letter ‘U’. Next, we designed essential assets including business cards, envelopes, letterheads, and brand guidelines. This was followed by the end-to-end development of Unibev’s website. To support launch across markets, we created a corporate brand video, including storyboarding, scripting, directing, and final renders across three languages.


Our branding efforts were hailed as a success by both the management team and investors, setting the stage for Unibev’s go-to-market strategy where the client developed blends for and released a portfolio of whiskies as well as a premium vodka.

Unibev Brand Identity
Unibev Brand Naming and Tagline