Better Your Grades

RESEARCH. Stakeholder Interviews. Competitive Analysis. IDENTITY. Naming & Tagline. Logo Design. Stationery. EXPRESSION. Collateral. DIGITAL. Web Design & Build.


Better Your Grades is an online tutoring portal established with a vision to improve the way students learn and pursue their academic goals. Harnessing technology and modern methods of teaching, the Better Your Grades team comprises of dedicated, experienced and highly qualified tutors that assure transparent and efficient tutoring to better the grades of the students they serve.


Better Your Grades required a complete branding program in order to launch. This included crafting of a brand name, tagline, logo design, and website to showcase Better Your Grades as an innovative tutoring service as against traditional teaching methods, and also to give the brand an edge over its competitors.

Better Your Grades Website Design
Better Your Grades Stationery Design
Better Your Grades Brand Identity


We researched the world of online tutoring and prevalent branding practices in use before going on to coining a pertinent name and tagline which work aptly together as a call to action. The name recommended was ‘Better Your Grades’ – the expected outcome of the services provided, with the corresponding tagline – ‘With Us’ linking the brand benefit to the service provider. Next we crafted the brand logo, business cards, envelopes, letterheads and completed the project with the design of the brand website.


Better Your Grades launched successful and last we heard has healthy enrollment numbers of students who benefit from its tutoring services.