Resonate is a new age technology startup with a vision of using technology as an ‘enabler’ to simplify lives and expand possibilities. Previously working in the international technology sector, the founders of Resonate have taken their cutting-edge experience and are now looking to reshape the way people live their lives, making average day-to-day tasks less taxing.

Resonate needed a complete brand including a logo, stationary and a website to launch themselves. The key branding challenge was to create a strong strategic platform that focused on the creative applications of solutions, rather than the enabling technology itself. The Resonate team wanted their ideas to resonate globally as they were seeking to market themselves to international audiences.

Our approach involved starting by researching the category in order to have a deeper understanding of how technology could be used to reshape and reinvent the way we live our lives. Next we moved onto creating a strong brandmark that would be reproduced well across digital as well as physical mediums, such as product hardware. Next we brought the brand identity to life via collateral including business cards, letterheads, envelopes, brochures and a website.

Our work helped to align stakeholders and franchisees to the brand’s heart and soul. Our recommendations strengthened brand experience, meaning and image by helping to inject consistency across locations. In the short span since we have worked with them, Copper Chimney has grown from 10 to 15 global locations. We continue to work to bring the brand to life in new and meaningful ways across touch-points for customers and stakeholders.