RESEARCH. Stakeholder Interviews. Brand & Business Audit. Competitive Analysis. IDENTITY. Naming & Tagline. Logo Design. Stationery. Packaging.


Clix is a regional brand of undergarments that has ambitions of raising its brand image with the objective of going national. With a wide reach in South India they are an up-and-coming brand of innerwear producing quality products at affordable prices.


Clix competes in a crowded marketplace with national and regional competitors including Jockey, VIP Frenchie and others. The primary challenge was to create a stronger identity for the brand at par with national standards including a memorable logo, tagline and packaging design.

Clix Packaging Design
Clix Brand Logo design
Clix Stationery Design


We delivered a new Clix logo, depicting an underwear formed by aligning three Cs at equidistant points in a circle. We also developed the smartly worded tagline “Feel Good Inside”, to reinforce the idea of Clix being an innerwear brand that effuses confidence. Additionally, more attractive packaging was designed to provide the brand with a more distinct on-shelf presence.


The Clix brand was re-launched successful and now sells more than 1,000,000 units per month. The brand is quickly growing, hoping to leverage on the rebrand effort and become a national player.