NCR Solutions

RESEARCH. Stakeholder Interviews. Brand & Business Audit. Competitive Analysis. IDENTITY. Logo Design. Stationery. DIGITAL. Web Design & Build. EXPRESSION. Collateral.


Background

NCR Solutions with head quarters in Irving, Texas, specializes in implementing integrated SAP solutions for utilities and public sector organizations, in both regulated and deregulated environments. Its focus is to enable its clients to drive significant business improvement through the integration of skills, processes and technology.

Challenge

Like many start-ups the company had a strong vision and robust business model, but lacked significantly in branding. NCR Solutions needed to rebrand it business right from the core, starting with its logo and finishing with a new website in order to project itself as a serious contender in the space, capable of serving global clients.

NCR Solutions Brand Logo Design
NCR Solutions Website Design
NCR Solutions Stationery Design

Action

We created a forward-looking styled word mark to serve as the new face of the company, ensuring that the new look positioned the company as a leader in the technology space. Next, we extended this brand identity to collateral items including key print and digital assets. To sum it all up, we redesigned and re-launched the NCR Solutions website using strong imagery that reflects and reinforces its passion for technology solutions.

Result

There was a seriously significant difference in the before and after look and feel of the brand, with the new designs significantly strengthening the brand’s technology related positioning in the space it serves.