NCR Solutions

RESEARCH. Brand & Business Audit. IDENTITY. Logo Design. Stationery. EXPRESSION. Brand Collateral. DIGITAL. Web Design & Build.


Background

NCR Solutions, headquartered in Little Elm, Texas, specializes in implementing world-class SAP and IT solutions for utilities and public sector organizations in both regulated and deregulated markets. Its focus is to enable clients to drive evolutionary and revolutionary business process improvements through its proprietary technology stack.

Challenge

While NCR Solutions possessed a strong vision and a robust business model, it faced notable challenges in projecting its brand. To position itself as a formidable player capable of serving global clients, NCR Solutions needed to rebrand its business from the core, starting with its logo, all the way through to a new website.

NCR Solutions Brand Logo Design
NCR Solutions Website Design
NCR Solutions Stationery Design

Action

We developed a clean and contemporary wordmark to serve as the fresh face for NCR Solutions. The refreshed brand identity helped to visually position NCR Solutions as a technology leader. Building on this, we extended the new brand’s look and feel to marketing collateral items, including essential print and digital assets. We then redesigned and re-launched the NCR Solutions website using impactful messaging and imagery to reflect and reinforce the company’s enduring passion for technology solutions.

Result

The rebranding of NCR Solutions helped to position the company as a trailblazer in the SAP implementation domain, led by industry pioneers. Equipped with a diverse array of revitalized brand assets, NCR Solutions has consistently strengthened its client base throughout its journey.