MYRA School of Business

RESEARCH. Stakeholder Interviews. Brand & Business Audit. Competitive Analysis. IDENTITY. Naming & Tagline. Logo Design. Stationery. STRATEGY. Essence. Positioning. Values. EXPRESSION. Collateral. Integrated Communications. Environments.


MYRA School of Business was set up as a next generation premier business school in India with strong support from international universities including Arizona State University and Catolica Lisbon. MYRA endeavours to compete in the league of renowned business schools in India including the Indian Institute of Management as well as Indian School of Business. Situated in the outskirts of the heritage-rich city of Mysore, it promises an exhilarating student life experience with its avant-garde campus, state-of-the-art facilities and forward-thinking educators.


With many institutions springing to life across the country’s landscape it was essential for MYRA to break the clutter in terms of its brand meaning and identity. Furthermore, it was necessary to attract talented students to choose MYRA over other schools by providing them with important facts about the institution in engaging fashion.

MYRA School of Business Brand Logo Design
MYRA School of Business Stationery Design
MYRA School of Business Brochure Design


We conducted comprehensive research of existing top B-schools in India and abroad to understand the design rationale behind their logos and more. We also invested in spending time with the founder and management team leading us to identity the ‘four pillars’ of the institution namely, international faculty, research-based pedagogy, global curriculum, and cutting-edge infrastructure. Based on the same we developed a simple yet compelling brand-mark that was contemporary and distinctive, symbolizing the ‘leaves of knowledge, intellectual and creative growth’. Furthermore we created key communications including brochures, hoardings, posters, banners, collaterals, and some more.


MYRA’s received immense response from aspirants across the country and internationally. The focus on a unique identity and core strengths in all their promotional campaigns helped place the brand on a pedestal in quick time, creating an overwhelming demand for admissions for their founding batch.