EXPRESSION. Collateral.


The Government of Karnataka was in the midst of launching a state-wide mobile governance initiative to facilitate the delivery of, access to and payment for public services via voice mail, SMS and the Internet using mobile phones. The initiative was to be launched under the name M-Governance, and envisioned to cover 100 different services including BangaloreOne (Bescom, Cellone, BWSSB), KarnatakaOne (Hescom, Property Tax), Bangalore Traffic, Mysore Integrated Transport, Sakaala and many others.


One of the first steps was to design an informative brochure detailing M-Governance to potential stakeholders and the public. The brochure needed to make a clear case for the project as presenting scalable solutions that every citizen would benefit from. The key challenge was to be able to express the limitless possibilities attached to this project in a way that would resonate across sections of society, including those who were not technology savvy.

M-Governance Brochure Design
M-Governance Brochure Design
M-Governance Brand Expression


We started out creating a brochure with eye-catching design from cover to cover, offering interesting graphic elements combined with the richness of information in each page. Simple and coherent language was used to explain the benefits of the initiative as well as outline future scalability. We also undertook a photo shoot and ended with production of the brochures.


The M-Governance brochure was extremely well received by members of the Government including the Chief Minister. It was distributed at the initiatives launch and thereafter. Karnataka’s M-Governance project has since gone into action with many functions already available on a beta version.