RESEARCH. Stakeholder Interviews. Brand & Business Audit. IDENTITY. Naming & Tagline. Logo Design. Stationery. DIGITAL. Web Design & Build. EXPRESSION. Collateral.


Qurater is a company operating in the Big Data space that delivers unique end-to-end technology solutions that can help discover, curate, personalize, and socialize content. In simple words, it aides its clients in meta-data aggregation and analysis.


Qurater needed a visual identity, tagline, stationary and presentation templates as well as a website as it looked to launch its business and enter the foray of big data players. It wanted to ensure that its branding was minimalistic yet attractive with respect to the products and services it was going to market with.

Qurater Website Design
Qurater Visiting Cards Design


We started the project by creating a stylized word mark to form the Qurater logo with the letter Q resembling a magnifying glass to portray the company’s focus on searching and curating big data. Next we created a corporate identity kit including visiting cards, letterheads and envelopes using the house colours we had defined for the brand and followed this up with a design and launch of a website with a strong messaging to position the business as the meta-data curation experts.


The brand was launched in time with much appreciation from the client team. The last we have heard is that the business has already acquired several clients and is curating the playing field at a rapid rate to search for many more.