RESEARCH. Brand & Business Audit. Competitor Analysis. PACKAGING. Label Design.


Habanero Foods is a manufacturer and supplier of food products with a portfolio of hot sauces, salsas, and dips. Established in 2012 with the mission to bring authentic flavours of global cuisines to India, Habanero has succeeded beyond imagination, from a home-grown startup to what is today a business with an international footprint.


Habanero was launching a premium range of Mexican salsas and international hot sauces for Indian consumers. Most of its products would be packed in either glass jars or bottles making them reusable and recyclable. The brand needed world-class label designs that would stand out on shelf and intuitively appeal to the sensibilities of foodies.


We undertook a packaging design audit of international salsa and sauce brands to understand label design and packaging presentation across the category, including the use of colour and messaging to attract and appeal to consumers. This set the foundation for our team to create a label design system and product label designs that are both appealing and informative. Our work continues to serve the brand well to date.


Our label designs helped create a “wow factor” across the Habanero product family. Consumers reacted to the label designs with excitement, grabbing habanero sauces, salsas, and dips off retail shelves, helping to propel Habanero’s growth and retail success.