RESEARCH. Brand & Business Audit. Competitor Analysis. IDENTITY. Naming & Tagline. Logo Design. Stationery. PACKAGING. Bottle Design. Label Design. Cap Design. EXPRESSION. Brand Collateral. Integrated Communications. DIGITAL. Web Design & Build. Social Media. MANAGEMENT. Brand Guidelines.


Grayson Distillers and Vintners is a manufacturer and marketer of alcoholic beverages, driven by a vision to offer high-quality yet affordable alcohol brands to consumers. Grayson’s mission is to create delightful and memorable experiences through the responsible consumption of spirits.


Grayson’s embarked on its journey in the Indian alcobev space in 2018. Since then, the company has had several important branding requirements to support its ambitious growth plans, including the design and development of its brand identity, brand guidelines, marketing collateral, product branding and packaging, website design, and the creation and management of the company’s LinkedIn business page.


Our collaboration on corporate and product level branding has been instrumental in shaping Grayson’s success story. We crafted an iconic brandmark for the business which resembles a crown using a mirrored image of the letter G, to symbolize the organization’s aspirations to reign supreme in the markets that it operates in. We followed this up with the design of the company’s corporate identity kit consisting of business cards, envelopes, and letterheads, as well as its brand guidelines. We then worked on a variety of marketing and point-of-sale materials including business editorials, brand brochures, point-of-sale branding, and much more. With respect to Grayson’s product portfolio, we have played a pivotal role in developing end-to-end branding and packaging across the whisky, brandy, rum, and gin segments. This has included bottle design, label creation, cap aesthetics, and mono carton designs. We have also established Grayson’s online footprint including the design and development of its corporate website. Our efforts have extended to setting up and managing Grayson’s LinkedIn page to grow the company’s presence by engaging with industry professionals and stakeholders.


Grayson’s journey has been nothing short of extraordinary. Today, Grayson’s brands are available in seven states across India and the company continues to break barriers, having achieved sales of over 10 million cases nationwide.