RESEARCH. Competitor Analysis. STRATEGY. Brand Story. Brand Values. DIGITAL. Social Media.


Frut is a brand of premium individually quick frozen (IQF) berries, and fruit-based products that are healthy, nutritious, and delicious. They can be eaten out-of-the-box or added to cakes, baked goods, yogurts, shakes, smoothies, and salads. Frut products are packed with nutritious antioxidants, vitamins, and flavour.


Frut needed to break into the consumer consciousness of everyday Indians and drive healthy eating habits with a focus on tier 1 and 2 cities. This required the creation of a compelling marketing strategy to create awareness for the Frut brand among consumers followed by social media marketing.


We commenced by crafting a riveting brand story for Frut as a healthy food snack that allows its products to lock-in natural goodness from within, due to the IQF preservation techniques utilized. We then created a set of brand values to anchor and guide Frut during its growth journey. Next, we created a social media strategy and content calendar incorporating exciting social media posts and stories targeting naturopaths, health-conscious individuals, mothers, and young working adults on Facebook and Instagram.


Frut, not only captured significant consumer interest but also strategically expanded its product range and SKUs, thereby broadening its footprint across diverse markets. This strategic growth translated into a substantial surge in sales, culminating in a resounding and quantifiable success story.