RESEARCH. Brand & Business Audit. Competitor Analysis. DIGITAL. Web Design & Build.
The Global Green Company, a leading producer of processed vegetables and fruits holds a distinguished position as one of the largest gherkin producers and marketers in the world. The company serves customers in more than 50 countries and engages in the cultivation, processing, and logistics of its products.
Despite its status, the company had not invested time and effort to project itself as an international market leader. The design, messaging, and functionality of its website was subpar, marring its online presence, and inadvertently portraying it as a small, domestic enterprise. To address this, the company needed a robust website to establish that it was indeed a business of noteworthy importance in the minds of customers and prospects.
We started by meticulously auditing the websites of Global Green’s competitors, to gain valuable category insights and learn about relevant web-branding and messaging trends used. We then went about building an impactful new website working on all facets including sitemap planning, content creation, product photoshoot, page designs, and coding.
The launch of the new Global Green Company website injected vitality into the organization’s brand and online presence. After going live, the business witnessed a surge in terms of website traffic, inquiries, and overall business engagement.