3M Car Care

RESEARCH. Brand & Business Audit. Competitor Analysis. Consumer Discovery. PACKAGING. Spray Bottle Packaging. Container Packaging. Label Design System. Label Designs.


3M, a renowned global brand, stands as a beacon of innovation across diverse sectors. 3M Automotive, a division of the company, was looking to expand its car detailing services throughout India, operating under the distinctive brand name 3M Car Care.


Traditionally, Indian vehicle owners have leaned on household help and drivers to wash and detail their cars. 3M Car Care emerged with a clear purpose: to foster and expand the Do-it-Yourself (DIY) segment within the Indian car detailing segment. Armed with an array of products – cleaners, shampoos, polishes, waxes, and cleaning cloths – 3M Car Care sought world-class packaging concepts for its range of offerings.


We undertook a comprehensive packaging audit for DIY automotive detailing products, spanning renowned brands such as Armor All, Sonax, Meguiar’s, and others. Based upon valuable insights, we crafted packaging concepts that included packaging designs and label designs. These designs were unified by a cohesive aesthetic, resulting in the final packaging system for the entire DIY range, including packaging development for metal body and glass cleaners, waxes, cleaning foams, tire dressings, and microfiber cloths.


After its launch, the 3M Car Care DIY range clinched the prestigious title of “Best Packaging Design” in the automotive category, bestowed by the Indian Institute of Packaging. Since then, the 3M Car Care brand has become a leading name among Indian automotive enthusiasts and car owners. Truly, a remarkable achievement!

3M Car Care Branding Designs
3M Car Care Brand and Business Audit
3M Car Care Branding Work