Fringe is an independently-run experiential marketing agency based in Bangalore, specializing in live marketing event design. They have hosted clients from around the world and have consistently provided cost-effective, quality services to promote and bring to life brand experiences.

Fringe needed a logo redesign that would help project itself as a leading niche player amongst its peers. The brief given was to ensure that the new identity would be minimalist yet compelling.

We worked to bring the brief to life by designing a logo that was a wordmark custom built with modified font and ‘fringes’ on either side. The simplicity in design added to making the logo instantly recognizable and lending a strong visual representation to match the brand name. We followed this up with design of visiting cards, letterheads, envelopes and a brief brand style-sheet.

The rebranding effort projects the company as a premium player in its domain, and reinforces through design, the core idea that the organization represents.