Don Corleone

Research. Brand Discovery. Identity. Logo Design.


Background

Don Corleone is an exclusive Italian fine dining restaurant concept named after Vito Andolini Corleone, a fictional character in Mario Puzo’s novel The Godfather, and played by actors Robert De Niro and Marlon Brando in the movie series based on the book. The restaurant is positioned at the top echelons of Italian gastronomy with a planned launch in 2019 in Mumbai.

Challenge

The client needed a unique brand identity for the Don Corleone restaurant brand with a design that was as iconic as the Godfather character. The design challenge was to create a premium logo that would reflect the vision of being a world-class exclusive fine-dining restaurant.

Action

We immersed ourselves in understanding the character of Don Corleone from the Godfather novel and movie series. Based on the same, we worked to create a one-of-a-kind identity that was respected, charismatic and profound just like the Don himself. Crafted to stand apart from the crowd, the final logo design is a juxtaposition of bold and italic fonts
in black and red that reflects the stature and novelty of this unique gastronomic concept.

Result

The Don Corleone brand identity was described as ‘a legendary classic’ by our client and perfectly suited to reflect the food and beverage concept that it serves as the face of. It’s bold and elegant design demands respect, just like the Godfather himself.