Tesserac

RESEARCH. Competitive Analysis. IDENTITY. Logo Design. DIGITAL. Web Design & Build.


Background

Tesserac is a media production house focussed on video and film production as well as editing services. Tesserac has an impressive portfolio of clients including many leading brands and creative agencies.

Challenge

Tesserac had a complicated logo design with two fundamental design challenges – firstly the identity was not contemporary and secondly it was overly complicated with respect to appearance. Teserrac also needed a website to serve as a focal point for information dissemination and as a platform to showcase the work it had developed.

Action

We crafted a bold yet clean-cut monochrome logo consisting of a wordmark locked-up in a rectangle – an abstract representation of a viewing screen. Simple and strong, the new logo addressed key design challenges through a modern, simple and powerful design. Next we developed the Tesserac website, with built-in functionality to support video streaming, as well as a formidable content management system, for easy uploading of Tesserac’s work on a regular basis.

Result

Tesserac’s success has grown in formidable fashion post the rebrand and it now has the ability to quickly share its updated show-reel directly on its website. Today it is one of the most sought after video and film production agencies in Bangalore.