In 1996, Guru Maitreya established a non-profit organization called Soul Searchers to help people help themselves through spiritual grounding in their day-today lives. For the past 15 years, Soul Searchers have been conducting spiritual workshops to enable people to discover a balance through various phases of their life. The organization is also involved in social work to uplift the marginalized and underprivileged sections of society.

A poster campaign was needed to communicate the key message – that Soul Searchers can bring about a difference in people’s lives.

We conceptualized and developed a poster concept that effectively communicated the proposition that Soul Searchers provides nourishment for the body, mind and soul and invited people to experience spiritual consciousness at the Soul Searcher’s ashram.

Over 250 participants enrolled in the workshop making it a grand success.