InfoTrellis started as a technology consultancy providing big data management solutions to global corporations. In 2011 they expanded their operations by developing and successfully launching complex data integration products such as Veriscope, Allsight and Social Cue. The company has continued to embrace a steady pace of growth by taking on the key challenges in the enterprise-level information management space.

Although a pioneer in its field, it needed a comprehensive approach with respect to its branding outreach. The company required a more substantial online presence and enhanced brand awareness among existing and potential clients. The expectation was to set a new standard for their visual identity and consequently make their products more accessible to their target audiences.

We started off with a complete redesign of their web experience, creating a distinct digital house style, based on their brand colours. Next we worked to develop key brand assets for use at industry trade shows including various booth concepts and supporting marketing collateral. Finally, we crafted a series of product brochures which promoted their various products and services.

The revamped website and marketing collateral we developed helped to amplify the InfoTrellis brand by providing strong visual appeal and more focused messaging. This has helped project the company as a leading big data player and stand out among its peers.