RESEARCH. Stakeholder Interviews. Competitive Analysis. IDENTITY. Logo Design. Stationery.
Delizzani was started as a delivery restaurant in Bangalore with a vision of serving the finest food at one’s doorstep after a long, dreary day at work. Sharing a common passion for food, Delizzani’s founders were determined ‘to serve happiness to tired souls’ – through food. Delizzani uses the choicest ingredients and wholesome desi ghee in all its dishes.
Being one of the newest restaurants on a tiny street in Bangalore, Delizzani needed a brand logo and identity system which projected a fresh look and feel – one that would stand out from the competition and captivate the imagination of working folk.
Following an audit of restaurants that served various cuisines in the area, we created a contemporary and bold logo to stand apart from the crowd. The logo lock-up consists of a custom created wordmark set in a stylish cursive font and 3 concentric circles in the background to accentuate the same. Yellow and red form the foundation of the colour palette, based on food psychologists inputs that these colours help to stimulate appetite.
Delizzani received an overwhelming response in the first few months of its opening. The restaurant has managed to woo professionals working in the area and has received excellent reviews on restaurant search services and by food bloggers.