Background

With heavy investment in travel infrastructure in India, the entry of private players has widened the scope for new ideas and brands. Transforming the way travellers experience voyaging in India, Travel Food Services [TFS] is an organization with expertise in setting up food courts and food and beverage outlets in travel venues such as airports, train stations, highways and more. Today TFS provides travel hospitality solutions across India and the Middle East.

Challenge

TFS needed a brand platform to position itself vis-a-vis international heavyweights who have dominated the category for more than a century. Based on the strategy, the identity was to be brought to life and through integrated collateral and communications.

Action

We engaged in a study to understand the unique market positions occupied globally by established category players and arrived at the brand idea of ‘Transforming Travel’ to serve as a distinct and differentiated brand positioning. We designed and created the brand’s identity, stationary, brochures, media kit and website, showcasing the brand to the world as an expert in travel food and beverage.

Result

With a brand that is fast increasing in equity, today TFS is already the largest player in the Indian market and quickly making forays into global destinations. It caters to the world-famous Delhi's state-of-the-art Terminal 3 (T3) and Mumbai's domestic & international airports. TFS has also expanded its operations with a presence in the Muscat and Salalah airports in the Sultanate of Oman.