Background

Mindlance is an information technology company providing services such as process, program and knowledge solutions. The company strives to provide value to customers by leveraging on specialized domain expertise, a highly-skilled technological workforce, proven global delivery model and cost-effective solutions. The company, with its ever-growing list of global clientele, has consistently been rated as one of the fastest growing IT companies in the world.

Challenge

Mindlance existed in a category dominated by larger players such as Infosys, Wipro and HCL. Even though the company had received a number of accolades and awards including the prestigious Deloitte Fastest 50 Technology Company, the awareness and interest in the organization amongst target audiences was low. Mindlance wanted to create brand awareness and communicate their differentiated approach towards fulfilling requirements
for clients.

Action

We conceptualized and developed a series of print advertisements to be published in regional and national technology and software magazines and publications. Copy-driven with minimalist yet powerful imagery it
clearly stood out from the pack and generated curiosity and awareness.

Result

The featured advertisements received a positive response from internal and external stakeholders of the business. There was an increase in inquiries and sales helping drive business growth.