Background

Manipal Education is a division of the Manipal Group, a household name in the education and healthcare sector. Under the division’s brand umbrella there exists sub-brands such as Manipal University and The Manipal Group of Institutions. The brand is viewed as being trustworthy and quality-oriented.

Challenge

According to a survey conducted by the Sri Lankan Medical Council in the year 2010, Sri Lankan students who graduated from Manipal College of Medical Sciences (MCOMS) in Nepal had the highest pass percentage in
the national Sri Lankan medical board examinations. Manipal Education wanted an advertisement that captured and communicated this distinguishing statistic
to potential recruits.

Action

We conceptualized and designed a stand-alone print ad for leading Sri Lankan newspapers. The advertisement captured and conveyed the MCOMS-Nepal advantage in a descriptive and effective manner.

Result

The advertisement generated a strong response in terms of inquiries and applications, with the institute registering a higher number of admissions from Sri Lankan students than in previous years. MCOMS-Nepal has since become the go-to institution in Sri Lanka for quality medical science education.