Background

Major Motion Pictures is a movie production house based in the United States of America. The company produces cutting-edge, imaginative and original films that captivate audiences. This commitment to quality is the driving force behind Major Motion Pictures.

Challenge

To develop a compelling brand identity for Major Motion Pictures to launch the organization. When developing the brandmark it was critical to keep in mind it would have to be used in the two dimensional conventional sense but also animated in three dimension for show at the beginning of feature films.

Action

We conducted a category audit that studied the identities of movie production houses in order to better understand their heritage. Based on this, we fashioned a strong brandmark with deep historical significance. The logo represents a locomotive from a film of one of the first moving video’s ever shot by the Lumiere Brothers – L"arrivée d"un train à La Ciotat. The brandmark celebrates the inception and evolution of motion pictures.

Result

The launch of the brand, led by the identity, was well received by the audiences and the fraternity alike helping this production house to make inroads in its category.