Background

FloorBoard Media is a media production house focused on video, audio and animation services. The company’s vision is to create and deliver avant-garde work for its clients spanning industries like manufacturing, information technology, construction, government, retailers, electronics, retail, apparel, and more.

Challenge

FloorBoard needed a dynamic and cutting-edge brand identity that would help showcase itself to the world. The identity needed to address the way the company would present its different divisions publicly.

Action

We engineered the FloorBoard identity with a revolutionary and iconic design that combines the letters F and B intelligently to create a strong brandmark. We ensured that the identity system could extend to all of the company’s divisions, by using distinct colours for each. Next, we designed the company’s stationary including business cards, letterheads and envelopes. Finally we created brand guidelines to express correct application of the identity system.

Result

The identity was a resounding success, projecting the brand as a strong market player right from day one. From a start-up, today, FloorBoard has grown to serve some of the biggest and brightest names in the Indian industry.